Secrets of the Masters Book Testimonials

David A. Perlick, Perlick Legal Counsel PC

“The book is fabulous. I loved it, and I look forward to implementing more of your great ideas. It is very readable, and filled with specific, easy-to-implement strategies for lawyers looking to bring their practice to the next level. Thank you for your continued support of the growth of my career!”

Betsy Beorn Spellman, CMO, Steptoe & Johnson PLLC

“David’s approach emphasizes action – and this book brings together subject experts with practical tactics that give attorneys the foundation they need to realize their potential as business developers. I value David’s insight and guidance, and I’d recommend this book to anyone who wants to transform their business development culture.”

Jonathan Fitzgarrald, former Chief Marketing Officer of Greenberg Glusker and author of

“Secrets of the Masters is the most comprehensive, yet practical “how to” guide I’ve seen for
developing business in the legal industry. Whether you’re a young attorney starting to build a practice and reputation, or a seasoned practitioner looking to achieve the next level of success, this book is your roadmap. Simply stated, if you heed its principles, you will make more money.”

Peter Kellett, Chairman and CEO, Dykema

“When it comes to business development, David Freeman is superb. He brings a cost-efficient and confidence-inspiring approach to the challenging task of improving law firm business development practices. He has a deep understanding of today’s competitive legal services industry, and knows how to teach busy practitioners how to compete and win. Secrets of the Masters is a robust compilation of his thinking, supplemented by the wisdom and experience of more than two dozen top-flight legal marketing experts. I highly recommend David for any organization looking to grow its business, and any lawyer looking to build his or her practice should have a dog-eared copy of this report on their bookshelf.”

Rhea F. Law, CEO and Chair of the Board, Fowler White Boggs P.A.

“This (Secrets of the Masters) report contains the kind of excellent advice David Freeman provided to us on strategic planning, client development and leadership development initiatives. It is a comprehensive treasure trove of some of the best approaches for building a practice, and I think lawyers will especially appreciate the practical case studies provided throughout the work. His call to action at the end of each chapter is the key to success. Lawyers looking to become great rainmakers will find Secrets of the Masters to be an invaluable resource.”