An Online Course to Fire Up Your Inner Rainmaker


An elite lawyer marketing course forged from training and coaching 10,000+ lawyers at hundreds of law firms worldwide, including:

Top Law Firms

Tired of struggling with your legal marketing?

How many of these sound familiar:

“I’m so busy doing the work, I have no time to pursue new clients.”

“I don’t even know where to start!”

“I don’t have good systems.”

“I’m bad at following up on my leads.”

“There are so many ways to do lawyer marketing, how do I know what’s best?”

“I hate rejection!”

“I don’t want to appear desperate or salesy.”

“I’m a perfectionist, and I don’t have the time to execute.”

If you’re frustrated with your lawyer marketing and business development results …


You just found your answer

“Working with David helped revolutionize my practice. I stopped selling and started serving, finding ways to give freely of my time, thought, and energy rather than hawking legal services. By shifting my mindset and applying a few of his suggestions, I more than doubled my originations in a year.”

Allen Denson, Partner, Stroock & Stroock & Lavan LLP

Besty Lawyer

“For the last 13 years, my former firm has consistently hired David Freeman to work with hundreds of our lawyers at retreats, leadership training sessions and as a personal business development coach. As a former lawyer himself, David understands the lawyers’ psyche and crafts business development strategies that are highly effective and, most important, welcomed by the lawyers. I continue to be amazed at the variety of creative approaches he developed to customize his coaching to each individual.

He worked hard to find strategies and tactics that resonated with every lawyer he coached. As a result, our lawyers enjoyed his relaxed, humorous and motivational coaching style, and they continue to report great successes based on the activities they engage in due to his coaching.”

Betsy Beorn Spellman, former Chief Marketing Officer, Steptoe & Johnson PLLC


David Freeman Headshot

David Freeman, J.D., Hall of Fame business development coach and 2x best-selling author, shares his legal marketing secrets for transforming hard-working lawyers into high-income rainmakers

Detailed Bio


Voted consultant; inducted into National Law Journal Hall of Fame


Law firm clients globally, including nearly half of the Am Law 200


Lawyers and professionals trained and coached worldwide


Authored and co-authored books including two all-time bestsellers
Jay Felton Lawyer

Hiring David was a home run for us. We have used a variety of coaches focused on a variety of target groups (young producers, top producers, declining producers, etc.) – David is the first one that has been able to customize his system and approach to help each individual hit their target. He started with us several years ago and has been a fantastic addition to our training programs.”

Jay Felton, Executive Committee Member at Lathrop GPM LLP

David lawyer

“I’ve worked with David several times as I’ve made my way through various transitions in my practice. Every time, he was able to help me craft business development strategies that fit my exact needs at those times. Earlier in my career, we built approaches that incorporated my experience as the CEO of a tech company to help me break into the venture capital market, and at another time, he assisted me while I was lateraling into a new firm. I rely on David to help me solve my business development problems. As his numerous awards attest, he’s at the top of the industry, and I consider myself lucky that I’ve had the chance to work with him.”

David Peterman Esq., Gray Reed & McGraw LLP

Other lawyers are rapidly growing their books of business …


Are you?

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No risk. 30 day 100% money back guarantee (see FAQ section for details).

What’s included in the

Lawyer BookBuilder program?

Ten modules with 20+ video lessons and worksheets

Hundreds of battle-tested secrets for growing new revenue

A step-by-step roadmap for building your customized plan

A self-paced lawyer marketing program you can do anytime, anywhere

Course Outline

Your lawyer marketing blueprint for building a huge book of business:


Setting the Stage

In this module, we discuss the outcomes you can expect from the program, explore your personal motivators, begin understanding how great rainmakers think, and discover a new meaning for E=mc2 .

Module 1:

Building the Right Habits

In this module, we establish a solid foundation for success by understanding the importance of developing the right habits and choosing ways you can “guarantee” you will implement the steps you will put in place during this program.

Module 2:

Constructing My Customized Plan

In this module, you will create the first draft of your highly customized business development plan. In future modules, you will build on the plan and learn techniques for maximizing your opportunities.

Module 3:

Crafting My Personal Brand

In this module, you will identify personal strengths and differentiators that can make you stand out from the crowd. You will also be prompted to update and upgrade your bio and social media profiles.

Module 4:

Internal and External Networks

Great rainmakers have large networks filled with highly valuable people. You will identify your eleven powerful personal networks, determine which are most important to develop and be prompted to grow relationships within your highest priority groups.

Module 5:

Delivering “Wow” Levels of Service

Many lawyers believe they’re delivering outstanding service, but in fact it’s usually not much better than what others are offering. In this module, we will share best practices used by top rainmakers that will differentiate you from the crowd.

Module 6:

Getting and Maximizing Meetings

You gotta to be in the room where it happens … In this module, you will learn how to prep for meetings, comfortably and elegantly ask for meetings, maximize your effectiveness during meetings, and be prompted to schedule those meetings.

Module 7:

Staying Top-of-Mind

People tend to forget about you unless you remind them who you are and what you do. In this module, you will learn dozens of powerful techniques for staying top-of-mind and continually engaging with people who are important in the development of your career.

Module 8:

Mastering the Art of Cross-Selling

In firms with multiple practices, there is a huge amount of cross-practice work that can be brought in by using the right techniques. In this module, you will learn a number of approaches that can increase the flow of internal opportunities, both as the giver and receiver of work.

Module 9:

Locking It In and Measuring My Progress

This sections locks in what you have learned. You will choose measures that can chart your progress along your path toward building and growing your dream book of business. By this point, if you have followed the roadmap and done the work, you should feel more confident in your strategy moving forward.

Learn More

No risk. 30 day 100% money back guarantee (see FAQ section for details).


Commit to this lawyer marketing program and you will:

✓ Build a customized plan based on your strengths.

✓ Engage in client development activities you truly enjoy.

Increase revenue from current clients, new clients and referral sources.

Develop systems to consistently keep you on task.

✓ Commit to working with an accountability partner.

✓ Craft a high-impact personal brand that differentiates you from the crowd.

✓ Upgrade your bio, LinkedIn and other social media profiles.

✓ Activate cross-selling opportunities.

✓ Grow the number of high value people in your 11 powerful networks.

Stay top-of-mind with your important contacts and networks.

✓ Wow people by delivering unexpected levels of client service.

Stand out at seminars and conferences (live and virtual).

Leverage speaking and writing to build new relationships.

✓ Learn over 30 tactics to elegantly get more meetings and increase your win rate.

Bobby Guy lawyer

“David Freeman is one of those people who sees the world through a different lens. It’s not about marketing, selling, or promoting (which we all can find distasteful), but instead it’s about building on our strengths and doing what we truly enjoy to connect with like-minded, high achieving potential clients and referral sources. For over 20 years, I’ve reached out to him whenever I need a shot of energy and new ideas, and his coaching and creativity have been invaluable.”

Bobby Guy, Esq., Shareholder, Polsinelli PC

Sangeeta Lawyer

“Not only has David Freeman shown many of my firm’s lawyers how to grow their practices, but he has also been an exceptional brainstorming partner for me, helping me see how my role as Chief Executive Officer can be used to attract new opportunities to the firm. We’ve worked together to build on my passions and interests, to deepen and grow relationships within my networks, and to launch exciting new initiatives, which has resulted in many new clients. He has the ability to break big ideas into small manageable steps, and has a way of making what might seem like drudgery into a truly enjoyable process. I always look forward to our sessions and come away inspired to act on the next great approach we develop.”

Sangeeta Shah, Esq., CEO, Brooks Kushman P.C.

Lawyers using the strategies and tactics contained in this program are generating millions in new revenue …


Ready to grow YOUR book?

Enroll Today

100% Money-Back Guarantee*


Course + Live Coaching


1: Building the Right Habits

2: Constructing My Personal Plan

3: Crafting My Personal Brand

4: Internal and External Networks

5: Delivering “Wow” Levels of Service

6: Getting and Maximizing Meetings

7: Staying Top-of-Mind

8: Mastering the Art of Cross-Selling

9: Locking It In & Measuring My Progress

Live One-on-One Coaching Sessions (8)

Quarterly Mastermind Workshops (4)


(By application only)





1: Building the Right Habits

2: Constructing My Personal Plan

3: Crafting My Personal Brand

4: Internal and External Networks

5: Delivering “Wow” Levels of Service

6: Getting and Maximizing Meetings

7: Staying Top-of-Mind

8: Mastering the Art of Cross-Selling

9: Locking It In & Measuring My Progress

Live One-on-One Coaching Sessions (8)

Quarterly Mastermind Workshops (4)


(Group pricing available)

secure payments
Aleah lawyer

“With his creative energy and relentless optimism, David inspires me to push myself harder and makes me feel like my only limits are self-imposed.  He tailors his suggestions to a person’s unique strengths and does not take a one size fits all approach to his coaching.”

Aleah M. Schutze, Esq., Steptoe & Johnson PLLC

You may be asking…

* What are the details behind the guarantee?

Our 30 day guarantee …

We are very confident you will receive excellent value if you follow the directions in this program. If, however, you are not satisfied, as long as you email us at “Contact Us” before your 31st day after signing up for the program and show us you put a good faith effort into the worksheets and exercises, we will provide a full refund of the purchase price.

What is the backstory behind the creation of this lawyer marketing program?

Right after David Freeman graduated from law school, when he took a break from the climb and (literally) tried his hand as a professional tennis player. From that experience, 1) he learned it’s really hard to become a professional tennis player, and 2) he developed a lifelong passion for studying techniques that lead to higher performance.

After practicing law and working in other fields, he became a business development trainer and coach for lawyers, utilizing high-performance principles to help lawyers and firms tap into more of their potential and generate more revenue.

Fast forward over 26 years, during which he authored and co-authored 13 books and traveled worldwide training and coaching thousands of lawyers at hundreds of firms of all practices and sizes, from many of the world’s largest to solo practitioners. During that time, he was recognized as a leader in the field based on being inducted into the National Law Journal Hall of Fame, having been voted the top business development trainer and coach in the U.S. for many years, and for having two of his books attain all-time best-selling status.

Then, COVID hit …

Work slowed and travel stopped while firms assessed their situations. During this lull, David went deep into studying techniques for remote learning, using tools like virtual technology and online courses. A few months into the pandemic, lawyers and firms began reaching out, saying they needed business development help more than ever. This inspired David to create Lawyer Book Builder™, an online course that, for the first time, captures all of his “greatest hits” in one virtual program.

The vehicle of an online course allows David to share his techniques with a much wider audience, at a fraction of the cost of his in-person training and coaching. This online planning and implementation system shares best practices used by highly successful rainmakers, and it’s packed with mindsets, strategies, tips, exercises and nudges designed to help lawyers achieve breakthroughs that can literally transform the arc of their careers.


Is this course for lawyers in any practice area?

The lawyer marketing and business development tactics contained in this course apply to almost every type of lawyer in private practice. However, before purchasing the program, please review the modules to confirm the topics apply to the needs of growing your practice.

That said, plaintiff’s lawyers and others who rely mostly on social media and other forms of advertising to generate their business may need different techniques than presented in this program. If you’re looking to grow your practice in that manner, we do not suggest purchasing this program.

Do we keep your payment information on file?

No. If you are to receive a refund of the course fee, we will ask you to resubmit your payment information.

If we purchase a number of courses for lawyers in our firm, can we get some live training/coaching to support the process ?

We can likely devise an approach to deepen the learning and enhance accountability. Fees will be determined based on the nature and scope of the training and coaching to be delivered.

Have further questions?

Email Us