Measure your culture – Maximize your revenue
Uncover your firm’s DNA
The Culture Xray® is a simple, easy-to-administer survey that measures how your lawyers perceive your firm’s culture of business development.
This free “voice-of-the-firm” assessment explores nine interconnected areas of business development, uncovering misperceptions, highlighting strengths, and pinpointing areas that need attention.
Armed with these insights, leaders can correct misunderstandings, design highly focused initiatives, and deliver targeted training that elevates performance, strengthens culture, and drives revenue growth.
The Culture Xray® can be deployed firm-wide or with specific groups such as practice areas, departments, offices, or by lawyer roles (partners, associates, counsel). The survey covers nine essential areas:
- Leadership & Planning
- Personal Business Development Activities
- Cross-Selling
- Client Service
- Recruitment & Retention
- Business Development Support
- Compensation
- Training
- Succession
“At a TerraLex Americas Regional Meeting, David Freeman gave an outstanding presentation to more than 125 delegates. As Chairman of TerraLex and as a former Managing Partner of my own law firm I have attended presentations by many law firm consultants. This was one of the best. The research David presented opened our eyes to the uncomfortable fact that many lawyers are not aware of their weaknesses or strengths in client relationship management and practice development. He also offered simple and practical advice on how law firms can improve their performance in these critical areas. His Culture Xray® was a picture that was better than a thousand words of the usual law firm management consultant advice.”
Charles E. McCallum, former Chairman and CEO, TerraLex – A World-Wide Network of Independent Law Firms
Highlights of the Culture Xray® survey:
It’s simple
It involves very little work for the firm or your lawyers. The survey contains only 41 statements, is fully automated, and can be answered in minutes.
Insightful
It goes beyond marketing to cover a range of leadership, management, and business development issues you may not think of on your own.
And comprehensive
You can view the data from dual perspectives: In nine key categories of business development and from lowest to highest scores.
