CREATE

A STRONGER CULTURE

OF BUSINESS DEVELOPMENT

FOR THREE CONSECUTIVE YEARS, VOTED

“BEST LAW FIRM BUSINESS
DEVELOPMENT COACH AND CONSULTANT”

- National Law Journal Surveys

OUR SERVICES

“DAVID FREEMAN HAS LITERALLY
WRITTEN THE BOOK ON CROSS-SELLING”

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Recent Books

Mastering Cross-Selling
Cross-selling can be a complex and frustrating process, littered with organizational and interpersonal obstacles. This book is designed to shine a light on issues you may face individually or as a firm leader, and provides scores of practical tips to help you become a true master of cross-selling.

LEARN MORE  |  BUY NOW
Click here to listen to an interview of David discussing the book

The Leader’s Guide for Creating a Business Development Culture

This practical checklist of culture-shifting activities will show leaders at all levels how to become powerful drivers of change. The ebook is divided into 43 key success areas and contains hundreds of approaches that can result in a higher performing culture of business development and client service. It also includes links to supportive articles, resources, videos and worksheets.

Click here to download your complimentary copy

Secrets of the Masters: The Business Development Guide for Lawyers

This inspirational handbook is packed with hundreds of proven tools, tips, and techniques for increasing revenue and forging relationships with clients and colleagues that will last you a lifetime.

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Secrets of the Masters Book Review – Of Counsel
Secrets of the Masters Book Review – NALP

❝ When it comes to business development, David Freeman is superb. Secrets of the Masters is a robust compilation of his thinking, supplemented by the wisdom and experience of more than two dozen top-flight legal marketing experts. I highly recommend David for any organization looking to grow its business, and any lawyer looking to build his or her practice should have a dog-eared copy of this report on their bookshelf. ❞

Peter KellettChairman and CEO, Dykema

❝ David’s approach emphasizes action – and this book brings together subject experts with practical tactics that give attorneys the foundation they need to realize their potential as business developers. I value David’s insight and guidance, and I’d recommend this book to anyone who wants to transform their business development culture. ❞

Betsy Beorn SpellmanCMO, Steptoe & Johnson PLLC

❝ The book is fabulous. I loved it, and I look forward to implementing more of your great ideas. It is very readable, and filled with specific, easy-to-implement strategies for lawyers looking to bring their practice to the next level. Thank you for your continued support of the growth of my career! ❞

David A. PerlickPerlick Legal Counsel PC

❝ David has done an amazing job in creating a Greatest Hits collection with best practices and wisdom that is sure to be stuck in your head all day. Readers will be inspired to share it with others and take immediate action while its melody is still playing. ❞

Darryl CrossVice President, Performance Development, LexisNexis

❝ What sets David apart from many business consultants is that he understands lawyers. He offers guidance and proposes solutions that work in the law firm environment.❞

– Eric Garner, Managing Partner, Best Best & Kreiger LLP

❝ By combining his experience as a practicing lawyer with the wealth of knowledge he has around sales and leadership the legal space, David provides a proven strategy to address the cultural change that is essential to a successful cross-selling initiative.❞

– Felice Wagner, Director of Sales & Business Development, Berger Singerman LLP