Know your culture — Transform your firm
Uncover the DNA of your firm
The Culture Xray® survey is a strategic diagnostic tool designed to provide leadership with an in-depth understanding of their firm’s culture of business development.
Through a focused survey of your lawyers across nine critical dimensions, it captures their perceptions and attitudes toward business development.
This confidential process reveals the collective “voice of the firm”, highlighting both areas of strength and opportunities for improvement. With these insights, leaders can design targeted initiatives and training programs to elevate performance and foster a more dynamic business development culture.
The Culture Xray® is versatile and can be implemented across the entire firm or used with specific groups such as practice areas, departments, offices, or distinct roles (e.g., partners, associates, counsel). The survey evaluates nine essential areas:
- Leadership & Planning
- Personal Business Development Activities
- Cross-Selling
- Client Service
- Recruitment & Retention
- Business Development Support
- Compensation
- Training
- Succession
“At a TerraLex Americas Regional Meeting, David Freeman gave an outstanding presentation to more than 125 delegates. As Chairman of TerraLex and as a former Managing Partner of my own law firm I have attended presentations by many law firm consultants. This was one of the best. The research David presented opened our eyes to the uncomfortable fact that many lawyers are not aware of their weaknesses or strengths in client relationship management and practice development. He also offered simple and practical advice on how law firms can improve their performance in these critical areas. His Culture Xray® was a picture that was better than a thousand words of the usual law firm management consultant advice.”
Charles E. McCallum, former Chairman and CEO, TerraLex – A World-Wide Network of Independent Law Firms
Highlights of the Culture Xray® survey:
It’s simple
It involves very little work for the firm or your lawyers. The survey contains only 41 statements, is fully automated, and can be answered in minutes.
Insightful
It goes beyond marketing to cover a range of leadership, management, and business development issues you may not think of on your own.
And comprehensive
You can view the data from dual perspectives: In eight key categories of business development and from lowest to highest scores.
