CultureShift®

Unleash your firm’s culture of business development

The CultureShift® manifesto

Now more than ever, firms need leaders who are truly CultureShifters.

  • CultureShifters are powerful change agents who create great places to work, delight clients and awaken the rainmaking superpowers within their lawyers.
  • CultureShifters care deeply about those they work with, work for and the communities they work within.
  • CultureShifters are catalysts – magicians who transform people and firms into better versions of themselves.
  • CultureShifters guide people toward living at their optimal intersection of passion and practicality.
  • CultureShifters are authentic, bold and make a lot of (positive) noise.
  • CultureShifters obliterate obstacles and inspire action.
  • CultureShifters say no to bullies, no to internal politics, no to dysfunctional behavior, no to indecisiveness and no to fear.
  • CultureShifters move people from today toward a better tomorrow.
  • CultureShifters build bridges toward that tomorrow by improving mindsets, systems, skills and habits.
  • CultureShifters develop other CultureShifters who work together to create a high-performing workplace.

How many CultureShifters live in your firm?

Potential is a terrible thing to waste

In so many law firms, the culture of business development exists more by default than by design.

It’s a hodgepodge of fits and starts – more patchwork than purposeful, more Frankenstein than Formula One, more siloed than synchronized.

This pandemic has radically shifted the landscape of our profession. Some are scrambling to survive. Others will settle back into some level of what they did before.

And then, there are the others. Those proactive outliers who are using this disruption as an opportunity to reconfigure themselves in ways that can unleash more of the potential that lives in their firms.

“Culture Killers”

Creating change requires a shift in culture.

It requires a thoughtful integration so that your whole becomes greater than the sum of your parts.

It requires you to overcome organizational “Culture Killers” such as:

  • Silo mentalities
  • Dysfunctional groups
  • Lackluster cross-selling
  • Under-trained lawyers
  • Poor communication
  • Lack of internal trust and knowledge
  • Poorly trained leaders
  • Inefficient teams
  • Misaligned compensation
  • Inconsistent client service
  • Unclear goals and measures
  • Minimal accountability
  • An overall lack of follow-through

The CultureShift® model

The CultureShift® model provides a structure to help you unlock more of your firm’s potential.

With our focus on growing revenue, we help firms implement an integrated strategy that gets lawyers to generate more revenue, that capitalizes on their cross-selling opportunities, that creates revenue-focused leaders and that delivers industry-defining levels of service.

Overall, we work with firms to:

  • Identify their big goals
  • Uncover their obstacles
  • Build plans to obliterate those obstacles
  • Launch “Key Accelerators” of success
  • Drill down to specific action steps, with timelines and accountability
  • Ingrain new habits into the organization

Getting started

We help firms build a step-by-step, month-by-month action plan for activating a higher level of revenue-generating activity.

To get started, we invite you to utilize our business development Culture Xray® survey, the foundational step toward first understanding, and then creating, your exceptional culture of business development.

CultureShift® programs

For those ready to step up, CultureShift® delivers customized services to jump-start revenue:

DiagnosticShift

Assessment & planning

BD culture assessment

Leadership team planning

Sales management training & coaching for leaders

BD training & coaching for selected lawyers

Lateral integration

Revenue-focused retreats

Cross-selling training

Client service training

1 MONTH

TacticalShift

Targeted upgrade

BD culture assessment

Leadership team planning

Sales management training & coaching for leaders

BD training & coaching for selected lawyers

Lateral integration

Revenue-focused retreats

Cross-selling training

Client service training

6 MONTHS

HolisticShift

Firmwide transformation

BD culture assessment

Leadership team planning

Sales management training & coaching for leaders

BD training & coaching for selected lawyers

Lateral integration

Revenue-focused retreats

Cross-selling training

Client service training

12 MONTHS

Your future revenue is calling