Transforming lawyers into powerful rainmakers
Do you need to develop more lawyers into great rainmakers?
Do they need the right mindset, techniques, relationships, measures, and habits to excel?
Do you need top quality coaching and training that can adapt to their needs, strengths, and opportunities?
The lawyer’s role in an AI-driven future
As AI takes on more legal tasks, lawyers must differentiate themselves in new ways.
Building a strong personal brand, cultivating a broad and targeted network, nurturing targeted relationships, and implementing consistent follow-up systems will be essential for competing in this new landscape.
“Hiring David was a home run for us. We have used a variety of coaches and trainers focused on a variety of target groups (young producers, top producers, declining producers, etc.) – David is the first one that has been able to customize his system and approach to hit each individual’s target. He started with us several years ago, and our top producers and BD folks don’t ever want him to leave (including me). He is fantastic.”
Jay Felton, Executive Committee Member, Lathrop GPM LLP
Comprehensive & customized virtual training programs
A law firm is no place for “one-size-fits-all”. While there are fundamental elements that serve as a foundation for success, we understand that every lawyer and every firm is different, and each brings a unique set of skills, desires and perceptions to how they can build their practice.
With nearly three decades of experience providing law firm coaching and training, we know how to provide customized workshops, personalized planning and action-oriented coaching to help lawyers build new skills and habits around marketing, selling, and client service that can result in a thriving, sustainable practice.
Our workshops create greater engagement, deeper learning and drive more action by using tools like virtual breakout rooms, flipped classrooms, group cohorts, quizzes, videos, polling, group chats, collaborative brainstorming, peer coaching, interactive exercises, simulations and learning by doing.
Our programs can be designed for equity and non-equity partners, counsel, associates, laterals and marketing professionals in firms of all practices and sizes.
Personal coaching to support implementation
Personal coaching is the magical alchemy that transforms training into skills, and skills into ongoing habits.
We accomplish this by engaging in a personalized planning and implementation process that is tailored to the strengths, needs, opportunities and aspirations of each lawyer. Our role is to serve as a strategist, teacher, motivator, marketing conscience, sounding board and reminder system. Together, we turn their plans into manageable action steps that fit well into the intensity of their busy practices.
The coaching usually runs over several months, during which we refine their personal plans, develop and ingrain new skills, pursue new and existing opportunities, build a solid foundation for long-term success, and maintain accountability.
Program structure & methodology
The main elements of our training and coaching programs include:
Using our training and coaching systems, your lawyers can:
- Calculate the potential new revenue they can generate by using better techniques.
- Generate new revenue from existing clients, new clients, and referral sources.
- Create customized business development plans.
- Build stronger personal brands.
- Implement new client development skills and techniques.
- Master the art of cross-selling.
- Maximize opportunities from ten powerful networks.
- Optimize their effectiveness when attending conferences.
- Use speaking and writing to build their fame and grow new relationships.
- Excel when meetings with prospective clients.
- Stay top-of-mind with important contacts.
- Deliver higher levels of client service.
- Build systems to make business development an ongoing habit.
